Those of you who are in the business field, are familiar with the concept of "What's In It For Me". Its when organisations persuade employees to implement change by giving them incentive, on a personal level.. By giving them a driver they can relate to.
This concept is not specific to organisations, as we all have our own agendas when we get involved in any process, on some level. No matter how noble our acts seem, we all use WIIFM, be it for personal gratification, immediate merit or long term perceived gain..
The point is, try as we might, we are all selfish at heart, nothing we do is devoid of WIIFM.. And its not a bad thing, as long as we do not make it the solitary driving force behind our actions.. And keep the big picture in mind.
The problem arises when all we see is our reflection, when every relationship we pursue, every action we take is based on an agenda suited for our benefit, on the expense of others.
Being able to balance our "WIIFM"-es with those of others is how we can reach optimal achievement.
- to selfless acts, and synchronised goals ;) xxx
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