Recession Luxury:

In a glum economy, the fashion industry is being hit hard and luxury executives are faced with the dilemma of cutting costs or ignoring the crunch.

Chanel's couture show had no pearls or "bling" it was all about.. PAPER! Yes, from white origami head dresses to cutout flowers adorning walls and tables.. everything was white.. even the dresses, which were simple and very "real" emphasizing their exquisite cuts. "We are entering a phase of reality fashion." said Lagerfeld.





The house of Dior, on the other hand, went with elaborate lace and the usual Galliano extravagance saying : "It's our job to make people dream, and to provide the value in quality, cut, and imagination."




Elie Saab said he won't tone down his looks in any way either because of the recession. “Haute couture does not have boundaries — it is about making the client dream and it’s about art and creation.”

Risky business at risky times indeed.


While Karl's spin on the credit crunch was very creative.. and fascinating (as always!) I like how Dior did not surrender its identity to the economical crisis.. Its kinda reassuring, in a time of uncertainty.


-to realistic dreams ;) x